Apparently, CVS is bringing an on-demand, in-home beauty service to stores and offer on-the-go blowouts, dry styling, a 30-minute makeup refresher...even manicures.
CVS has already opened four locations in Florida and more are coming.
CVS teams up with @glamsquad for a dramatically different shop-in-shop concept called #BeautyIRL. The shop will offer express services like dry styling and braids, makeup refresher and express blowouts plus 30 brands not often found in mass market venues. The concept is currently being tested in 4 locations and will roll out to more in 2019. Source: @wwd #cvs #shopinshop #beauty #glamsquad #kbeauty